Australian Local Food System Policy Database

Welcome to the Australian Local Food System Policy Database. This is a collection of policies from New South Wales (NSW) and Victorian local governments that relate to healthy, sustainable, and equitable food systems.

For further information about using the database and how it was created see How to use the database. You can search the database by using the fields below. Domain refers to eight broad categories under which various topics are situated. The domains and topics are based on a framework of recommendations for local government action on creating a healthy, sustainable, and equitable food system (also located on the ‘How to use the database’ page linked above).

To cite the database: Reeve B, Carrad A, Rose N, Charlton K & Aguirre-Bielschowsky I (2021) Australian Local Food System Policy Database. Available at: https://law-food-systems.sydney.edu.au/policy-database (access date).

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Hold Ctrl to select multiple terms. Using ‘any words’ functions as an “OR” search. Using ‘all words’ functions as and “AND” search.

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Document titleRelevant text in the policyDomainTopicStateLocal Government nameCouncil type
Mornington Peninsula Activity Centres Strategy Martha Cove is currently undeveloped, with no retail or commercial floorspace. However, the site is approved to accommodate 2,000m2 of commercial floorspace to service the expanding Martha Cove Marina community. A development application of 2,000m2 of proposed commercial floorspace, including 1,000m2 of food and grocery retail, is currently being assessed by Council. Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy Mornington – approved development of a supermarket and specialty shops on the former Masters site on Mornington-Tyabb Road in Mornington. Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy Mount Eliza – approved refurbishment and minor expansion of the Eliza Square retail centre including Woolworths. Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy Small Township Centre (Sorrento, Balnarring, Mt Martha, Martha Cove, Baxter, McCrae) Small Township Centres (STCs) serve a small locality catchment of 5,000 persons and above, and have a retail mix that is focused on convenience and grocery shopping (although often with a limited range of non-food traders); in some cases they also provide a range of community services to the surrounding communities. Usually, these centres have one small to medium-sized supermarket as the main anchor tenant. Total floorspace is typically in the order of 2,000m2 to 15,000m2. The higher-end in floorspace provision would likely prevail in centres that are also popular with temporary visitors. Examples of services and facilities provided in STCs include the following:  Retail: Range of convenience based retailing, often with one small supermarket and a variety of conveniencebased specialty retailing. Opportunities for tourismfocused retail also exist in some instances. Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy The activity centre comprises approximately 3,500m2 of retail and commercial floorspace, including a medium-sized Coles supermarket and approximately 10 specialty retailers. Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy The Baxter activity centre is situated on the northern side of Baxter-Tooradin Road, west of the rail line. The centre consists of a traditional strip centre either side of Thomas Street and a relatively new development adjacent to Baxter railway station, anchored by a medium-sized Woolworths supermarket which supports approximately 15 specialty retail tenants. The Woolworths was constructed in the period since the Mornington Peninsula Activity Centres Strategy (2005) was adopted. This addition has enhanced the centre’s role and Indicative Cost Cost of supporting information borne by proponent E s s e n t i a l E c o n o m i c s P t y L t d 77 M O R N I N G T O N P E N I N S U L A A C T I V I T Y C E N T R E S S T R A T E G Y function to now comprise approximately 4,500m2 in total retail and commercial floorspace, and serves an important role in meeting the basic grocery shopping and convenience needs of residents in the township and surrounding areas Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy The Somerville activity centre is characterised by a highly fragmented layout, with the original centre on the east side of the Somerville rail line providing a traditional street based shopping area, including a small IGA supermarket, while a larger scale ‘big box’ centre has developed (since the early 1980s) on the west side of the rail line. In addition, the development on the west side is further divided by a substantial drainage channel, limiting the level of interaction between different parts of the “centre” and further dispersing activity. These are all significant design challenges; however, opportunities exist for improving connectivity and enhancing the experience of shoppers and other visitors in moving between different parts of the Somerville town centre. The need to re-develop the Somerville Leisure Centre (following a recent fire) provides one opportunity to consider how to support such improvements in connectivity and amenity. Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy These are activity centres serving smaller settlements (less than 5,000 people) on the Mornington Peninsula with a basic range of retail and commercial services. These centres typically comprise around 1,000m2 of floorspace and include a small supermarket or large general store, supported by a limited range of convenienceoriented shops and professional services Health and Wellbeing Accessible healthy food retail Victoria Mornington Metropolitan
Mornington Peninsula Activity Centres Strategy in some individual circumstances it may be appropriate for a limited range of these uses to establish outside of the defined activity centres for a particular purpose. For example, the large numbers of tourists and visitors to the Mornington Peninsula means that specific businesses and services catering primarily to this market may be appropriate at out-of-centre locations. For example, food retailing associated with primary production, or convenience retailing serving a tourist node with high-levels of visitation. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Develop local ‘Food on local menu’ 2013/14 MPS Who Deliverables Local Food industry directory Local Farmgates and fresh produce map produced Food on Offer Seasonality chart Implement trade day tours of food businesses Farmgate app Capacity building program initiated MPS Capacity building workshops held on topics such as compliance, financial management and business planning, marketing, distribution and market access Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Development of an industry and consumer driven awareness campaign to build the profile of Mornington Peninsula food Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Dig Marketing Group identified that the industry needs to develop the story of food for the Mornington Peninsula. The following assets were identified by the consultants to be included in the story: The unique climate/geography/ soil variation and geology Diversity of offering throughout the region Focus on small operators and private businesses stories Direct access to a large consumer / tourism base Historical connections to local food production systems Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Facilitate food industry capacity and connectivity activities to ensure local businesses are working together to grow the region’s food economy Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Implement awareness campaign of promoting Mornington Peninsula food Develop networking and business connectivity events to showcase food and services on offer Summer 2013/14 MPS Development of Mornington Peninsula Food story based around key themes Print and social media articles prepared around narratives that profile the region in terms of scale and quality of food availability Drive yourself agri-food trail map 2013 MPS Industry events x 3 / pa Showcase events x 2 / pa Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Implementation of a Provenance program i.e. ‘Trust mark’ for businesses to align with and for consumers to identify food of the Mornington Peninsula. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Key themes for the stories have also been identified which will help to provide a clear focus for content. These themes are grouped according to: Product Stories: MP’s champion products, the best of the best, the most unique Person Stories: The entrepreneurs, those with historical significance, those who lead their industry Business Stories: The businesses that stand out, that no other region can claim, industry champions, etc. Land Stories: Highlighting the various aspects of what makes the land unique to the MP To ensure industry buy in and support, this strategy proposes that the awareness campaign be driven through the FIAB. It will be seen as the vehicle to guide, advise and initiate activities that are undertaken to promote Mornington Peninsula Food in a collective and holistic manner. It is important to note that individual industry groups will continue to be encouraged to undertake their own marketing activities specific to their particular area of interest. This strategy aims to complement their activities. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Pathways for implementation: Engage a creative writer to develop the story of MP Food Development of a communication campaign Communication campaign to be supported by the FIAB Implementation of campaign and evaluation of specific actions Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Pathways for implementation: The FIAB will guide the coordination of a suite of activities to enhance food industry connectivity Development of resources for businesses to enhance knowledge of local food offerings and services Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Provenance Program established June 2014 MPS FIAB Industry agreed ‘Trust Mark’ criteria established Process of ongoing management developed Promotion Plan developed and implement Production of support materials Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy Provenance Program Implementation of a ‘trust mark’ to support communication and awareness activities. As a response to one of the key findings identifying the need to protect and promote the provenance of Mornington Peninsula food Dig Marketing Group proposed the introduction of a food ‘trust mark’. As stated by Dig Marketing Group: “For the trust mark to work it, it must add value to the business in some, or all, of the following ways: Be a key differentiator in product selection; Reinforce highly desired brand attributes valued by the consumer; Be a credible ‘ trust mark’ for food from the Peninsula; and Assist with ensuring: o Appropriate distribution o Price premiums o Brand Preferences o Increased sales, volumes and demand. Pathways for implementation: 1. Refinement of existing work already undertaken on developing a trust mark 2. Development of a process and mechanism for businesses to use the trust mark 3. FIAB to support the trust mark guidelines and process for ongoing management 4. Create brand and information pack 5. Invite business participation 6. Awareness campaign on the trust mark i.e. what does it mean from a consumer perspective Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy The below vision statement will help to develop and convey the unique features of Mornington Peninsula food in a clear and consistent manner to its target audience. The Mornington Peninsula continues to enhance its culture as a quality, fresh and innovative food region Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy The industry identified a range of potential activities in the DIG Marketing Group consultation which included: Continuing to encourage networking through the provision of industry workshops and events Creating a frequent vehicle for communication (i.e., e-newsletter) for suppliers and retailers of MP Food Provision of an online (accessible / updatable) database of businesses and their offering Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy The provenance program and awareness campaign will be interconnected. The provenance program will help identify stories within the proposed themes, while the awareness campaign will identify activities to promote the importance of provenance. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy The strategy determines pathways to raise awareness and ensure that food across the Mornington Peninsula is: Recognised for its quality, freshness and accessibility; Highly valued by locals and visitors for its provenance and seasonality, Identified through a ‘trust mark’ that is valued and respected by the industry and consumers to reflect the integrity of locality, product or service. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy There are already a range of relevant networks and activities happening within the Shire through the Small Rural Landholders Network (SRLN), small business mentoring and tourism training and development; adding value and technical support to the existing networks is sensible and efficient where required. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy To develop and grow local businesses including agritourism and intensive agriculture. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy To enhance connectivity within the industry a program of activities are recommended. These will encourage further use of local products through the supply chain from producers to value added businesses, restaurants, cafes and retail outlines. The proposed program “Local Food on Local Menus” identifies a number of activities such as: Hosting of trade days for retailers and restaurants to connect with producers and value added businesses; Creation of an ‘eat local’ campaign to encourage retailers and restaurants to highlight local ingredients /products; Provision of kitchens with an easy reference tool to connect suppliers with chefs Publishing information sheets to inform businesses on what grows well and when on the Mornington Peninsula Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy To ensure industry buy in and support, this strategy proposes that the awareness campaign be driven through a Food Industry Advisory Body (FIAB). The FIAB will be seen as the vehicle to guide, advise and initiate activities undertaken to promote Mornington Peninsula Food in a collective and holistic manner. It is important to note that individual industry groups will continue to be encouraged to undertake their own marketing activities specific to their particular area of interest. This strategy aims to complement their activities. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy To increase awareness of Mornington Peninsula food, this strategy aims to engage the following target audiences: 1. Local residents – those living and working on the Peninsula; 2. Metropolitan consumers – regularly travelling to /or visiting the Peninsula and interested in local food; 3. Food businesses and services; and 4. Industry groups. Economic Development Local food initiatives for economic development Victoria Mornington Metropolitan
Mornington Peninsula Food Strategy 6 Priority Action Areas Taking into consideration the key findings from the consultation phase this Strategy proposes 4 key priority areas: 1. Establishment of a Food Industry Advisory Body to assist addressing issues of industry fragmentation Economic Development Local food producers Victoria Mornington Metropolitan