Welcome to the Australian Local Food System Policy Database. This is a collection of policies from New South Wales (NSW) and Victorian local governments that relate to healthy, sustainable, and equitable food systems.
For further information about using the database and how it was created see How to use the database. You can search the database by using the fields below. Domain refers to eight broad categories under which various topics are situated. The domains and topics are based on a framework of recommendations for local government action on creating a healthy, sustainable, and equitable food system (also located on the ‘How to use the database’ page linked above).
To cite the database: Reeve B, Carrad A, Rose N, Charlton K & Aguirre-Bielschowsky I (2021) Australian Local Food System Policy Database. Available at: https://law-food-systems.sydney.edu.au/policy-database (access date).
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Hold Ctrl to select multiple terms. Using ‘any words’ functions as an “OR” search. Using ‘all words’ functions as and “AND” search.
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| Document title | Relevant text in the policy | Domain | Topic | State | Local Government name | Council type |
|---|---|---|---|---|---|---|
| Mornington Peninsula Shire | Implementation of a Provenance program i.e. ‘Trust mark’ for businesses to align with and for consumers to identify food of the Mornington Peninsula. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Key themes for the stories have also been identified which will help to provide a clear focus for content. These themes are grouped according to: Product Stories: MP’s champion products, the best of the best, the most unique Person Stories: The entrepreneurs, those with historical significance, those who lead their industry Business Stories: The businesses that stand out, that no other region can claim, industry champions, etc. Land Stories: Highlighting the various aspects of what makes the land unique to the MP To ensure industry buy in and support, this strategy proposes that the awareness campaign be driven through the FIAB. It will be seen as the vehicle to guide, advise and initiate activities that are undertaken to promote Mornington Peninsula Food in a collective and holistic manner. It is important to note that individual industry groups will continue to be encouraged to undertake their own marketing activities specific to their particular area of interest. This strategy aims to complement their activities. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Pathways for implementation: Engage a creative writer to develop the story of MP Food Development of a communication campaign Communication campaign to be supported by the FIAB Implementation of campaign and evaluation of specific actions | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Pathways for implementation: The FIAB will guide the coordination of a suite of activities to enhance food industry connectivity Development of resources for businesses to enhance knowledge of local food offerings and services | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Provenance Program established June 2014 MPS FIAB Industry agreed ‘Trust Mark’ criteria established Process of ongoing management developed Promotion Plan developed and implement Production of support materials | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Provenance Program Implementation of a ‘trust mark’ to support communication and awareness activities. As a response to one of the key findings identifying the need to protect and promote the provenance of Mornington Peninsula food Dig Marketing Group proposed the introduction of a food ‘trust mark’. As stated by Dig Marketing Group: “For the trust mark to work it, it must add value to the business in some, or all, of the following ways: Be a key differentiator in product selection; Reinforce highly desired brand attributes valued by the consumer; Be a credible ‘ trust mark’ for food from the Peninsula; and Assist with ensuring: o Appropriate distribution o Price premiums o Brand Preferences o Increased sales, volumes and demand. Pathways for implementation: 1. Refinement of existing work already undertaken on developing a trust mark 2. Development of a process and mechanism for businesses to use the trust mark 3. FIAB to support the trust mark guidelines and process for ongoing management 4. Create brand and information pack 5. Invite business participation 6. Awareness campaign on the trust mark i.e. what does it mean from a consumer perspective | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The below vision statement will help to develop and convey the unique features of Mornington Peninsula food in a clear and consistent manner to its target audience. The Mornington Peninsula continues to enhance its culture as a quality, fresh and innovative food region | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The industry identified a range of potential activities in the DIG Marketing Group consultation which included: Continuing to encourage networking through the provision of industry workshops and events Creating a frequent vehicle for communication (i.e., e-newsletter) for suppliers and retailers of MP Food Provision of an online (accessible / updatable) database of businesses and their offering | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The provenance program and awareness campaign will be interconnected. The provenance program will help identify stories within the proposed themes, while the awareness campaign will identify activities to promote the importance of provenance. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The strategy determines pathways to raise awareness and ensure that food across the Mornington Peninsula is: Recognised for its quality, freshness and accessibility; Highly valued by locals and visitors for its provenance and seasonality, Identified through a ‘trust mark’ that is valued and respected by the industry and consumers to reflect the integrity of locality, product or service. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | There are already a range of relevant networks and activities happening within the Shire through the Small Rural Landholders Network (SRLN), small business mentoring and tourism training and development; adding value and technical support to the existing networks is sensible and efficient where required. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | To develop and grow local businesses including agritourism and intensive agriculture. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | To enhance connectivity within the industry a program of activities are recommended. These will encourage further use of local products through the supply chain from producers to value added businesses, restaurants, cafes and retail outlines. The proposed program “Local Food on Local Menus” identifies a number of activities such as: Hosting of trade days for retailers and restaurants to connect with producers and value added businesses; Creation of an ‘eat local’ campaign to encourage retailers and restaurants to highlight local ingredients /products; Provision of kitchens with an easy reference tool to connect suppliers with chefs Publishing information sheets to inform businesses on what grows well and when on the Mornington Peninsula | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | To ensure industry buy in and support, this strategy proposes that the awareness campaign be driven through a Food Industry Advisory Body (FIAB). The FIAB will be seen as the vehicle to guide, advise and initiate activities undertaken to promote Mornington Peninsula Food in a collective and holistic manner. It is important to note that individual industry groups will continue to be encouraged to undertake their own marketing activities specific to their particular area of interest. This strategy aims to complement their activities. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | To increase awareness of Mornington Peninsula food, this strategy aims to engage the following target audiences: 1. Local residents – those living and working on the Peninsula; 2. Metropolitan consumers – regularly travelling to /or visiting the Peninsula and interested in local food; 3. Food businesses and services; and 4. Industry groups. | Economic Development | Local food initiatives for economic development | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | 6 Priority Action Areas Taking into consideration the key findings from the consultation phase this Strategy proposes 4 key priority areas: 1. Establishment of a Food Industry Advisory Body to assist addressing issues of industry fragmentation | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Develop local ‘Food on local menu’ 2013/14 MPS Who Deliverables Local Food industry directory Local Farmgates and fresh produce map produced Food on Offer Seasonality chart Implement trade day tours of food businesses Farmgate app Capacity building program initiated MPS Capacity building workshops held on topics such as compliance, financial management and business planning, marketing, distribution and market access. | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Facilitate food industry capacity and connectivity activities to ensure local businesses are working together to grow the region’s food economy; | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Goal 7 Supporting a Sustainable Economy aims to foster an innovative business community and promote the peninsula’s agricultural and rural sector. Outcome 7.2 7.2.1 7.2.2 7.2.3 Prosperous rural economy To foster and encourage agriculture and promote the Peninsula's rural sector. To develop and grow local businesses including agritourism and intensive agriculture. To support rural business through networking and industry development. | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Industry Capacity and Connectivity Facilitate a food industry capacity and connectivity program to ensure local businesses are working together to grow the region’s food economy. This action is a critical component of the strategy in terms of enhancing awareness of food on offer and importantly, timeliness and ease of accessibility. The ad hoc nature of the food industry ‘whole of supply chain’ has been expressed by people as important to resolve and to improve cohesion. Therefore, all facets of the industry need to be supported in terms of their knowledge and skill development. | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The industry identified a range of potential activities in the DIG Marketing Group consultation which included: Continuing to encourage networking through the provision of industry workshops and events Creating a frequent vehicle for communication (i.e., e-newsletter) for suppliers and retailers of MP Food Provision of an online (accessible / updatable) database of businesses and their offering | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The Peninsula is also well known for its distinguished agricultural history, with producers being recognised as world class and industry leaders. Council continues to support our $650 million agricultural industry on the peninsula in a number of ways, with this food strategy being one mechanism to support local producers and food-related manufacturing businesses. | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | There are already a range of relevant networks and activities happening within the Shire through the Small Rural Landholders Network (SRLN), small business mentoring and tourism training and development; adding value and technical support to the existing networks is sensible and efficient where required. | Economic Development | Local food producers | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Action Timing Develop local ‘Food on local menu’ 2013/14 MPS Who Deliverables Local Food industry directory Local Farmgates and fresh produce map produced Food on Offer Seasonality chart Implement trade day tours of food businesses Farmgate app | Health and Wellbeing | Education/events on food system issues | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Implement trade day tours of food businesses | Health and Wellbeing | Education/events on food system issues | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Activities identified in this strategy aim to enhance awareness of the Mornington Peninsula food to its target market in terms of: Quality, diversity and availability Purchasing options and access Price point variances and affordability | Health and Wellbeing | Accessible healthy food retail | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | The Peninsula is also well known for its distinguished agricultural history, with producers being recognised as world class and industry leaders. Council continues to support our $650 million agricultural industry on the peninsula in a number of ways, with this food strategy being one mechanism to support local producers and food-related manufacturing businesses. | Sustainability and Environment | Sustainable local food production | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Food Industry Advisory Body Establishing a Food Industry Advisory Body (FIAB) championing all aspects of local food on the Peninsula to deliver genuine benefits. Consultation has identified a desire to strengthen leadership and develop a united voice to promote local food in a more cohesive manner. There are a number of food sector organisations currently operating throughout the Shire with various modes of focus and action. All groups have a different focus of activities ranging from marketing to industry development and will continue to play a vital part to the local food industry It is proposed to establish a Food Industry Advisory Body (FIAB) to act as a mechanism to represent the various stakeholders of Mornington Peninsula food. This group will act as an advisory body from industry and council to assist in the development and provide input into various food related activities. With representation from the food industry, this group will help reduce fragmentation that has been identified as a key issue. In addition with a group helping to drive collective and coordinated activities; a natural consequence of this will be the enhancement of knowledge of the local food offering will occur. Pathways for implementation: Establishment of Terms of Reference and criteria for participation Seek support from local business groups to participate Facilitated process to determine function, priority actions and operational plan | Sustainability and Environment | Strengthen food chain connections/distribution | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Fragmentation Establish a Food Industry Advisory Body Food Industry Advisory Body approve action plan to address key priorities Timing July 2013 August 2013 Who Facilitator Food Industry Advisory Body (FIAB) Deliverables Fragmented sectors need to develop a more cohesive mode of operation Awareness campaign of Mornington Peninsula Food Skill audit – capacity / employment map of gaps and needs, on –going actions as determined | Sustainability and Environment | Strengthen food chain connections/distribution | Victoria | Mornington | Metropolitan |
| Mornington Peninsula Shire | Key Action Area 4 Capacity Action Timing Develop local ‘Food on local menu’ 2013/14 MPS Who Deliverables Local Food industry directory Local Farmgates and fresh produce map produced Food on Offer Seasonality chart Implement trade day tours of food businesses Farmgate app | Sustainability and Environment | Strengthen food chain connections/distribution | Victoria | Mornington | Metropolitan |